Kelsey Sutherland
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Kelsey Sutherland
  • about
  • work

Back to School

print & digital ad campaign

Stitch Fix's 2022 Kids' Back to School campaign encouraged parents to stock up for the new school year. I created a geometric design system with an autumnal color palette to evoke that primary school feeling. The campaign included designing printed mailers and videos ads for Instagram and Facebook, as well as concepting organic social posts.

Quadfold mailer

Instagram ads

Shared direct mailer

Organic social & Static ad examples

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© Kelsey Sutherland