rebranding of the VTA
This project revitalized the Valley Transit Authority (VTA) brand. Serving the South Bay Area, VTA includes light rail, buses, bikeshare, and accessibility vehicles. Since it is a large entity, it needs consistent branding to unify its vast array of services.
Located in Silicon Valley, the name and design were inspired by the unique culture and technological advances achieved there. "Circuit" means a journey that follows a complete circle, beginning and ending at the same place. The Circuit is reliable, and no matter which circuit you are on, it takes you where you need to go.
Kendra Biggs, Brandon Boswell, Glenn Cardenas